There may be a host of differentiators for faring well and for not. Today it is not very difficult to know the reason for the same. With a host of SEO Companies providing Free Website Analysis or Evaluation Services. Now, the question here is, does it cover up all the reasons in an elaborate manner and with context to my related topic, service or business? What is that my competitor or the website listed within the first pages of the natural search result have, which my website lacks? Free offering could just be a first hand prognosis of the website

The very objective of website analysis or evaluation (result) is getting an usability metrics to chalk out a well thought strategy for website optimization campaign (decision). And the ideal goal being, to obtain desired website ranking and be featured in the natural results for the specified keywords, without spending a huge amounts as is the case in paid inclusions. Search Engine Optimization (SEO) process itself has a multiple number of activities, but is influenced highly based on the qualitative and quantitative analysis of the website report.

Custom Made Web Evaluation or Analysis Report should methodologically analyze and comment on home page design, navigation, usability or search functionality, hosting infrastructure, page loading time, browser compatibility and the content on the website with recommendations for improvising the website making it search engine friendly.

Also entail the following details based on how the competitor website fares with respect to (be sure to specify number of keywords):

1. Keywords
2. Ranking & PR
3. Inbound Links
4. Outbound Links
5. Indexed Pages

It also quantifies a specific number for the website on the aforementioned parameters that is required to outrank competition.

It is imperative after this to have a website optimization campaign to seek the desired website ranking for the desired keywords resulting in more visibility.