Social Media landscape is where marketing professionals would like to jump into, but have to essentially contemplate whether it’s a blog, or social network site or any other media or video site that the company needs to embark. Also they would not like be left alone from the social media bandwagon, as they can see [...]
There have been talks and articles on the many forms of web-marketing, an enterprising web strategist needs to or has undertaken as a tactic for web marketing. And at this point in time I would add, it is for marketers to adopt the interactive marketing strategies, rather than just relying on time tested & proven methodologies of the web, Continue reading
The utilization of the available media for generating visibility, publicity or awareness through a social interaction with online communities through community websites is Social Media Optimization (SMO), the term coined by Rohit Bhargava.(Also attributed the 5 Rules of SMO).
Unlike traditional media, most of the social media is aimed at interaction between people to share their views or comments using technology,Continue reading