Google updates its search results ranking algorithm periodically in order to avoid manipulation of SERP’s. It makes it trickier, tougher and challenging for SEOs and motivates them to come up with newer and better techniques to improve SERP’s for websites. Google Panda is one such major update launched in February 2011 and has undergone numerous updates since then. Its [...]
Search Engine Optimization
Online marketing (Internet marketing), Internet advertising or eMarketing are all one and same terminologies for marketing of products and services using the medium of internet. Placement of ads on websites (just a subset of entire gamut of online marketing) is popularly known as Web advertising or Web Marketing. It has equipped the marketing and advertising honchos with an interactive and instant response elicitation mechanism, coupled with low costs benefits to target a global audience. Continue reading
The Long Tail is an economic concept that says the collective demand for less-popular and hard to find items, exceeds that of all the most popular added together in a particular category.
The term was first coined around 2004 by Chris Anderson to describe the niche strategy of certain business of online music, online books and movies. Continue reading
The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content. The Search Engine Results Pages, displays the Title, a user usually reads the description which follows and then decides whether to visit the site or not.Continue reading
Keyword research forms the most essential aspect of any SEO initiative. Assuming the content for the web page is driven by thoughtful selection of keywords the immediate work to embark upon would be Title and Meta Description Tags. At this juncture I would like to cover Title Tag optimization.Continue reading