Long Tail Concept - fundamental applied to PPC & SEO
Posted on April 19, 2008 - Filed Under Long Tail Theory, Search Engine Optimization | Leave a Comment
The Long Tail is an economic concept that says the collective demand for less-popular and hard to find items, exceeds that of all the most popular added together in a particular category.
The term was first coined around 2004 by Chris Anderson to describe the niche strategy of certain business of online music, online books and […]
Meta Description Tag Optimization
Posted on April 9, 2008 - Filed Under Search Engine Optimization | Leave a Comment
The Meta Description Tag is a part of HTML code that allows you to give a short and concise summary of your web page content.
The Search Engine Results Pages, displays the Title, a user usually reads the description which follows and then decides whether to visit the site or not. A good meta description tag […]
Title Tag Optimization
Posted on April 4, 2008 - Filed Under On-page optimization, Search Engine Optimization | Leave a Comment
Keyword research forms the most essential aspect of any SEO initiative. Assuming the content for the web page is driven by thoughtful selection of keywords the immediate work to embark upon would be Title and Meta Description Tags. At this juncture I would like to cover Title Tag optimization.
Title Tag is an HTML code that […]
